Darius Acuff Jr. Joins Reebok Basketball; Debut Acuff 1 Expected Fall 2026

UPDATE 10.19.2026: Reebok has revealed Darius Acuff Jr.’s new personal logo, giving an early look at the branding tied to his partnership with the brand. The mark combines Acuff’s initials into a sharp, compact design, with Reebok teasing that more is coming soon.

No product has been announced yet, but the logo reveal suggests the next phase of Acuff’s Reebok rollout is starting to take shape.

Stay tuned to our official Twitter for further updates.

Original Story: Detroit's very own Darius Acuff Jr. is the newest member of the Reebok Basketball family. At just 19-years-old, the Arkansas Razorbacks guard has become a pivotal part of the NCAA squad—so much so that he's ready to enter the NBA by the end of 2026.

Allen Iverson, the legendary Philadelphia 76er and lifetime Reebok athlete, has already expressed Acuff Jr. is "The next HIM," according to a post he shared to Instagram.

Additionally, Reebok Basketball's official Instagram account has shared an image confirming the impending launch of the Reebok Acuff 1, the Michigan-native's debut signature sneaker. As reported by Nick DePaula on X, the release of this shoe will make Acuff Jr. the 11th rookie in NBA history to have his own signature model launch during his debut season. For Reebok, its bet on the Acuff 1 arrives 30 years after it bet big on Iverson and his Question franchise.

Expect the Acuff 1 to feature similar technology as the widely-celebrated Angel Reese 1.

For more hoops-ready footwear, check out the Nike Basketball catalog.