The DTLR x New Balance 2002R “Purple Noir” Releases May 17

DTLR has joined forces with New Balance once more to launch a unique sneaker for Memorial Day—the New Balance 2002R "Purple Noir."

The "Purple Noir" distinguishes itself with a moody color palette that commands attention. Anchored by a foundation of sporty grey mesh and luxurious black suede overlays, the sneaker epitomizes understated elegance. However, the real allure of this DTLR-exclusive lies in its vibrant detailing. Iridescent purple hits and highlighter accents on the tongue lining and outsoles infuse the shoe with dynamic color, making it a standout piece.

Enhancing its nighttime appeal, the sneaker features glow-in-the-dark elements on the tongues, back tabs, and ABZORB SBS heel units, ensuring that it not only looks good in the daylight but also lights up the streets after dark. This blend of style and functionality epitomizes the innovative spirit of both DTLR and New Balance.

The New Balance 2002R "Purple Noir" is set for release on Friday, May 17th, 2024. It will be available in men’s, grade-school, and pre-school sizes exclusively in-store and online at DTLR.com.

If you plan on picking up a pair on the day, head back to the top of the article to set yourself a calendar reminder for the release.