The J Balvin x Air Jordan 3 "Rio" Releases May 22

J Balvin and Jordan Brand continue to merge cultural vibrancy with sneaker culture in their latest collaboration, the J Balvin x Air Jordan 3 "Rio." Following the success of his previous Air Jordan 3, inspired by Medellín's stunning sunsets, Balvin’s new design draws deep personal significance from his connection with his son, infusing the silhouette with a profound sense of inspiration and light.

Although the sneaker predominantly features a sleek black colorway, it is much more than its hue suggests. The J Balvin x Air Jordan 3 "Rio" is a testament to his son's radiant influence, embodying vibrancy and energy in every detail. This release keeps the spirit of Balvin's 2023 collaboration alive, enhancing the design with dual-language text in Spanish and English on the packaging, emphasizing the blend of cultures that defines Balvin's work.

Accentuating its unique design, the sneaker showcases co-branded details and Balvin’s iconic “Smiley Face” logo, which appears prominently throughout the sneaker, adding a playful yet meaningful touch to the aesthetic.

Set to drop on May 22, 2024, for $250, the J Balvin x Air Jordan 3 "Rio" reminds us of the light and joy children bring into our lives.